When your site appears in another site from where the user can access your site by a simple click is called link building. This is basically done for advertising the site to increase traffic and rank of the site .The more links you get the higher is your page rank. But quality link is important then quantity.

Benefits of link building :

a. your presence will improve in the search engines result.
b. Source of success creation
c. less Time will be consumed.
d. Advertising cost will be reduced upto 70%.

What is the bonus of link building ?

a. increase in link popularity can increase website ranking in the search engine.
b. links creat an effective network of people, which helps in getting more customers.
c. helps in getting links from those pages where competitors have their links.
d. the quality links helps changing the visitors to regular customers.
e. benefits in terms of money can be obtained for a long time.