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"You get only one chance to make a first impression"
A title tag will exactly do the same for your site. A title tag is the most important thing to optimize your site for search. It increases the relevant result as well as helps the searcher by providing a better search and what your page is about.
A good title
A title is the name for your page which appears in the title tag of HTML. This is what usually shows up is search results. Therefore, a good title is the best way to improve the web page and link the site to searchers.
Do's
The title should define the page and should be simple, short and to the point.
A title should consist of keywords and phrases that not only describe the page, but the words that appear on it.
It should appear as an answer to a question.
Readers and searchers are in a hurry; help them by using trigger word and plain language.
Cut title to the essence, the shorter the better. A title should be within 10 wards as 60 to 80 character including space using four keywords, preferably long tail, the frequency of catching your page during a search will be enhanced.
The title is the super executive summary of your page. Place the most important information first; add the company name or tag line at the end, if required.
Don'ts
Avoid stop words (max 2 allowed), call to action words (click here) and should not start with#'.
There must not be exact duplicate words.
Avoid using clever language in a title unless there is a real good reason.
A good idea to trick a user with a title, as at the end what matters is a search, as a user and not a click. The worse, one could get black listed from some search engine for this.
A title tag that is too long a descriptive will dilute its relevancy and ultimately hart more than help. The search result will only show the first bit of the title, which might confuse the user.
Avoid using your site name first rather uses what it is about.
EFFECTIVE TITLE
The title should be relevant and clearly represent the essence of your page and clearly converse your nature of product or servicer are selling.
Heading should not be cutesy but rather be catchy.
Make your site trustworthy by keeping your post topic true to the headline.
Title are should be used. Try not to use words like wow' as look.
Avoid using forced abbvriation for title.
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